In their article “How Generative AI Reshapes the Business Landscape
Professor Alva Taylor and Patrick Wheeler of the Tuck Glassmeyer/McNamee Center for Digital Strategies argue that most organizations are not prepared for the challenges brought on by platforms such as ChatGPT.

Opportunities for business include:

  • Marketing: ads, email campaigns, and social media posts
  • Software Development: new product development and software code
  • Customer Service: answer customer questions and resolve complaints
  • Operations:  automate tasks and optimize supply chains
  • Strategy: analyze market trends, predict consumer behavior, and suggest strategic moves

Challenges for business include:

  • Realistic synthetic media or “deep fakes”
  • Framing the correct questions
  • Effectively interpreting suggestions from AI and making decisions aligned with organizational values

Two Take-Aways

  1. AI systems are continually getting better
  2. Generative AI is a tool to free up individuals, managers, and organizations to focus more of their efforts on high-value creation activities
Published On: September 1st, 2023 / Categories: AI, Enterprise /

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